What Should You Do When Business Is Slow?
There's no doubt that the past couple of years have been tough for a lot of freelancers.
During the lockdown years, there was a huge increase in people starting their own businesses. This was fine when business was booming and money was flying around, but that was never going to last forever.
The economic impacts of Brexit and the pandemic caught up with us, the cost of living increased, and the rise of AI cannot be ignored. All these things are taking their toll.
Like many freelancers, I've seen a decrease in enquiries over the last 18 months. My ideal clients are freelancers and when the market is tough, mentoring isn't seen as a priority.
I could make the argument that if you are struggling to get clients, then working with me is exactly what you should be doing. But, as a freelancer myself, I completely understand why people are hesitant to invest.
Fortunately, I've structured my business in a way that means I can withstand a few quiet periods. But although I can withstand them, I don't ignore them. I don't sit around waiting for things to pick back up. I take steps to make those quiet periods as painless as possible.
