To Niche or Not To Niche?
People are often afraid of tailoring their marketing to a specific audience - they’d rather keep it broad. But if you try to appeal to too many people, you often don’t appeal to anyone.
Free Content
So You Want To Be A Freelancer?
Before you make the leap into self-employment, here are some things to consider.
How to Choose a Name For Your Freelance Business
Choosing a business name is definitely something a lot of freelancers get hung up on. But the name you choose for your business doesn't have to be the name you use forever, so don't overthink it.
How To Find Clients as a Freelancer
There are lots of ways to get those first few clients (and then continue getting them on an ongoing basis).
How To Minimise Late Payments (And Deal With Non-Payers)
If you don't want to charge up front, there are some things you can do to increase your chances of getting paid.
Sole Trader Vs Limited Company for New Freelancers
A basic overview of the key differences between sole trader and a limited company. If in doubt, seek professional advice.
How to Reduce the Mental Load of Working for Yourself
Working for yourself brings its own mental load. You're responsible for everything in your business, and if anything gets missed or goes wrong, it's on you. That's a lot of pressure.