Content marketing is one of my favourite subjects and is something I have been doing since I started my business way back in 2014. In 2021, I filmed this short video all about whether content marketing is worth the effort, and I still stand by everything I said. But while
I met my first client at a networking event. I had no experience – I was just starting out. I was one assignment into a copywriting course, and I’d set up a Twitter account ready for when I finished the course and launched my business. But then I got invited
I avoided writing about AI for a long time. It wasn't that I didn't have an opinion about it, I just felt like it was being done to death, and I didn't particularly have anything extra to add to the noise. But AI is
A lot of people argue that you don't need a website. And they are kind of right. Technically, you can run a business without having a website, and lots of people do. But, even though you don't need a website, I think you're making
Yesterday, me and Alex tried our hand at brewing our own beer using a kit I bought him for his birthday a few weeks ago. Today, I'm going to be attempting to make bread using the spent grain. If you're not familiar with the beer brewing
I used to think business mentors were a luxury. Something for other people. What could a mentor tell me that I couldn't learn from a book or the internet? There are hundreds of free resources on how to run a business. So I didn't bother getting
I came across a strange post on Reddit yesterday. Someone posted about people cheating at their local Parkrun. If you can't read the above, it explains that the route involves doing a couple of laps of the park and then running up a straight to the finish. These
If you are thinking of quitting the nine-to-five or you’ve recently made the leap into freelance life, and you want to get off to a great start, here are ten common freelancing mistakes to avoid.
What would you do with eight uninterrupted, distraction-free hours?
Most people use social media with a siloed approach. They put all their effort into coming up with post ideas specifically for their chosen social channel. Occasionally, they share a link to their latest blog post, but most of the time, they constantly create new content just for that one
When I was 19, I worked in a bar, and one of the doormen asked me out for a drink. I liked him as a person, but I wasn’t attracted to him. I didn’t want to go for a drink, but I also didn’t want to hurt
I've taken it out of its pot, and I'm trying to salvage it, but I think it might be game over. And my cactus isn't the only thing I'm worried about.
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You only need to spend an hour on LinkedIn to see some form of debate around the “hustle” culture. On one side, you have people telling you you have to make sacrifices if you want success. Work evenings. Work weekends. Don’t take holidays. If you love what you do,
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I went to see Billy Ocean on Saturday night. He's 75 years old and he's still entertaining his fans with songs he's been singing for over forty years. Of course, he mixes in some newer stuff, but he still makes sure he sings all
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And what to do if you think you are Let me clear something up straight away – if you’re making money as a freelancer, you are not failing. You are not a failure. Freelancing is tough so the fact you have done it and made money from it is an
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I feel like I have so much to tell you from the last few weeks, but I don't want this email to end up longer than a book, so I'll summarise. My phone got smashed up the night before I went on holiday, and I didn&
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Twenty years ago, I barely did any exercise. It wasn't something that interested me at all. These days, I can’t imagine my life without regular exercise, and I genuinely don’t think I’d be able to deliver the quality of service I do if I didn’
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As I mentioned in last week's email, I'm off up to Newcastle this week for Atomicon (please do let me know if you're going so we can catch up). As I'll be travelling up Monday morning, I'm pre-writing this email.
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It never ceases to amaze me how many freelancers don't take time off for holidays. In 2016, I ditched employment to go all in on my business. And do you know what I did in my first week as a full-time self-employed freelancer? I went on holiday. In
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I'm heading up to Newcastle next week for Atomicon. If you've got tickets and fancy meeting up, hit reply and let me know. I attended Atomicon last year after seeing endless posts about it the year before. It felt like every other freelancer I was connected
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I talk a lot about creating a business that makes you happy, but what does happiness look like to you? For me, happiness is having enough money and time to do the things I enjoy. I don't want to have to say "no" to going on
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Last week, I did talk about content marketing and one thing I said was that your content doesn't necessarily have to be about your product or service. You can write about anything relevant to your target audience. After my talk, I went for a run and I was
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I have always loved writing, so writing for a living seemed like the dream job. And, for a while, it was. I genuinely loved what I did. I was getting paid to write stuff. But after a couple of years, the novelty wore off, and writing started to feel like
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Last week, I had an extremely productive week, but I'm still struggling to attract new members for my group events. So I've decided to increase the value of the membership by running lunch and learns every month, rather than once a quarter. And I've