Red Light Spells Danger
I went to see Billy Ocean on Saturday night.
He's 75 years old and he's still entertaining his fans with songs he's been singing for over forty years.
Of course, he mixes in some newer stuff, but he still makes sure he sings all the classics - his biggest hits.
And he's not the only performer who does this. I've seen a fair few artists that have been around for decades and when they tour they still bang out their biggest hits. They know it's what their fans want.
Not only that, but those hits still attract new fans.
You'd think someone who has been around as long as Billy would have an older audience. He didn't. There were loads of young fans there. In fact, there were fans of all ages - we even bumped into some friends who had travelled down from Newcastle just to see him.
So if you feel like your marketing messages are getting too repetitive, or you think you have to come up with something new to attract new clients, think about Billy.
Think about all the musicians who are still getting mileage out of "content" they created decades ago.
You might not have fans wearing your face on a T-Shirt or singing your stuff back to you. But that doesn't mean people have lost interest in your content. And there will always be someone who hasn't seen, heard, or read your content - they might be your next super fan.
So don't be scared of reusing, recycling and repurposing your biggest hits. Yes, you might need to add in some new bangers every now and then, but your hits were hits for a reason.
And if you need help figuring out how to get more from your best content, join my lunch and learn on Thursday where I'll be sharing my tips and ideas for recycling and repurposing content.
Let's revitalise your best stuff, remix your greatest hits, and plan your big comeback tour. Because, as Billy says, when the going gets tough, the tough get going.
Upcoming events
Before I give you this week's ten-minute task, here's a reminder of what I've got coming up. You can book any of these events on a pay-as-you-go basis for £15 per event or get them as part of a monthly membership at £20 per month or £200 per year.
Your weekly ten-minute task
The weekly ten-minute tasks are short, simple tasks that should take around ten minutes to complete (although you can spend longer if you want to). The goal is to help you improve your sales and marketing processes.
Completing these tasks won't magically transform your business, but doing one small thing each week to improve is better than doing nothing. So block out ten minutes in the next few days and complete the task below.
Create a mission statement.
Create a mission statement – you don’t have to share it, but it can act as a reminder of why you do what you do.
If you’ve never created one before, write down:
• What you do
• Who you do it for
• How you do it
• Why you do it – benefits/outcomes/value you bring
Now turn this into a single sentence that sums it all up.
For example, my mission is: To help freelancers and small business owners attract more of their ideal clients by providing marketing training and business mentoring.
Weekly anagrams
Sometimes you need a little break from work or something to get your brain going while you have your morning brew. That's where the weekly anagrams come in.
And this week, they are all sandwich fillings:
- beacon, cuttle, damn tatoo
- cragged ness
- auto many
- cheeked pelicans
- hashed menace
If you are unfamiliar with how anagrams work: An anagram is a word or phrase formed by rearranging the letters of a different word or phrase, using all the original letters only once.
Feel free to send me your answers once you’ve got them all – there’s no prize, but it’s always good to share your achievements. I'll give you the answers in next week's email.
And talking of answers, here are the answers to last week's anagrams:
- hydrophobia means = Bohemian Rhapsody
- a ship machete owner = We Are The Champions
- ago aid rag = Radio Ga Ga
- nuder perusers = Under Pressure
- anoint hotbed usherettes = Another One Bites The Dust
Thanks for reading
That's it from me this week. As always, if you'd like my help with anything sales, marketing or business-related, you can book 90 minutes with me.
