Red Light Spells Danger

I went to see Billy Ocean on Saturday night.

He's 75 years old and he's still entertaining his fans with songs he's been singing for over forty years.

Of course, he mixes in some newer stuff, but he still makes sure he sings all the classics - his biggest hits.

And he's not the only performer who does this. I've seen a fair few artists that have been around for decades and when they tour they still bang out their biggest hits. They know it's what their fans want.

Not only that, but those hits still attract new fans.

You'd think someone who has been around as long as Billy would have an older audience. He didn't. There were loads of young fans there. In fact, there were fans of all ages - we even bumped into some friends who had travelled down from Newcastle just to see him.

So if you feel like your marketing messages are getting too repetitive, or you think you have to come up with something new to attract new clients, think about Billy.