Hearts, Roses and Cornish Pasties

It's Valentine's Day on Friday - not a day I give a lot of thought to really. My husband and I don't tend to do gifts or make a big deal of it. But although I don't celebrate it personally, it's hard to ignore all the hundreds of love-themed marketing messages.
As someone who used to work in a chocolate shop, I get it. It's an opportunity to boost sales. We had special heart-shaped gifts. We'd have special heart-covered wrapping paper. We'd ice soppy messages on things and wear red. It was a big deal.
And I have no issue with it. If people want to celebrate Valentine's Day or any other date, then that's up to them. And if businesses want to try to cash in on it, then fine - they aren't forcing anyone to buy.
But it can get a little weird.
Last week, I saw an ad for a Cornish Pasty company claiming: "Nothing says 'I Love You' like a Cornish pasty."
That's a bit of a stretch, isn't it?