Learning From Past Mistakes

I'm currently in the process of creating content for a new publication and membership programme I'm going to be launching very soon.

I haven't given too much away so far because I want to be sure I'm taking it in the right direction. I don't want to rush into something that will involve loads of work only to find nobody wants it.

I launched the Happy Ever After Hub a couple of years ago and it was pretty much a flop. I got a handful of sign-ups when I launched the early-bird offer, but then nothing. And I ended up spending hours making content for it every month with very little financial return, so after a year, I had to call it a day.

I'm pretty sure I know what went wrong.

The biggest issue was that I rushed into it. I wanted something to sit between my book at £10 and my mentoring programme at £3000. A monthly membership programme seemed like a good idea.

And it might have been if I'd taken the time to plan and execute it properly.