I've Realised I Don't Want A "Proper" Business
My business wasn't heading in the direction I wanted. And I realised it was because I didn't actually want a "proper" business. Or at least I didn't want to build a business with employees.
Last week marked eight years since I incorporated Make Your Copy Count Ltd.
For the three years before that, I was trading as Lisa Slater Copywriting. But in 2017, I decided I didn't want my business to be just me. I wanted to be a "proper" business.
The idea of what a proper business was came from a business event I went to. The speaker was talking about the difference between being self-employed and being a business owner.
I can't remember his exact wording, but it was something along the lines of:
"Being self-employed means you have created a job for yourself. Being a business owner means you have created a business that works without you."
Up until that point, I'd been happy being self-employed. I was just content earning a living doing something I enjoyed. But for some reason, what he said got to me.
I decided I wanted to be a business owner. And so I chose a new business name, I got a fancy new logo, a fancy new website, and I registered as a limited company. I even hired an employee and used subcontractors.
But I never did build a business that worked without me.
And eventually, I realised I didn't actually want a "proper" business.
