How To Find Clients as a Freelancer

There are lots of ways to get those first few clients (and then continue getting them on an ongoing basis).

A huge part of freelancing is marketing and sales. If you haven't got clients, you haven't got a business.

Unfortunately, many new freelancers underestimate how tough it can be to get clients. It's not enough to launch a website and stick a few posts on social media. In the early days, you need to be more proactive.

Luckily, there are lots of ways to get those first few clients (and then continue getting them on an ongoing basis).

Existing connections

The easiest place to start looking for work is within your existing network. Many freelancers get contracts through a previous employer or someone they worked with in the past. Let everyone know you've launched a business, and you're taking on clients.

Speak to past colleagues, family and friends. And don't just tell them what you do, tell them what kind of people you are looking to work with. Ask them explicitly if they know anyone who would benefit from your services. If they do, ask for an introduction.

Networking

I met my first client at a networking event, and in my first year as a full-time freelancer, 80% of my new work came through networking.

It can feel daunting going to networking events and talking to strangers, but face-to-face conversations are more likely to be remembered than a couple of social media posts.

And the good thing about networking is that there are lots of different types, so you can often find events that work for you.

Social media is a cost-effective way to market your business because most platforms are free. But if you want to get the best from social media, don't just post and leave.

Engage with other people's posts, leave helpful or insightful comments, answer questions, and start conversations. Look for people who need your services or companies you would like to work with and message them directly. Be proactive.

Collaborations & partnerships

Back when I was offering done-for-you copywriting services, much of my work came via web designers or marketing agencies that I'd partnered with. I became their recommended copywriter.

Finding introducers or referral partners can be a great way to get a steady stream of clients. So think about the types of companies or individual businesses you could partner up with and connect with them.

Cold outreach

People often cringe at the idea of cold outreach, but approaching people directly can be extremely effective when done well. You can do this through phone calls, email, direct messages on social media, or letters sent through the post (or delivered by hand).

Don't just fire off generic messages to everyone and anyone. Spend time researching the people you want to get in touch with and create personalised messages.

Freelancer sites

I have never used freelance job boards myself, but I know freelancers who have had success with them. And there are plenty to choose from. Do a bit of research and choose one or two to focus on rather than spreading yourself too thin by signing up for them all. Speak to other freelancers and find out which ones they use.

Advertising

There are loads of places you can advertise your services, both online and off. Pay-per-click ads, banner ads, ads in magazines and newsletters, leaflets through doors and so on.

Focus on the publications or places where you are most likely to be seen by your target audience, not just the publications or places that get the highest views. It's better to get seen by 100 of your ideal clients than by 1000 people who will never be in the market for your services.

Word of mouth

Once you have your first few clients, you can start generating business through word of mouth. Ask clients to recommend or refer you. It's easier to win a client if they already trust you. Get feedback you can use in your marketing. Social proof is one of the most effective marketing tools for a business.

Content marketing

Content marketing is a long-term strategy, so I wouldn't recommend it as a starting point. However, once you have some clients, you might want to consider starting an email newsletter, making video content, or posting regularly on your blog. This can help you build trust and showcase your expertise, so you can start attracting clients to you, rather than having to go out and find them.

If you need help with your marketing strategy, book 90 minutes with me. We'll look at how you can play to your strengths to win more of the clients you want.