How to Build Trust With Potential Clients
If you don't sound confident about what you're doing, then your potential clients definitely won't feel confident.
Before I get onto the good stuff, I just wanted to share a quick update. Ghost (the platform this site is built on) had an upgrade last week and is now connected to the social web.
What that means is that you can now follow The Freelance Fairytale on Ghost, Flipboard, Threads, Bluesky, Mastodon, or wherever you get your social web feeds (@lisa@thefreelancefairytale.com).
But don't worry if you don't use any of those platforms, I'll still be sending my weekly update and you can view all my blog posts and past emails on my website. To make things even easier, I've started splitting the content into free content (my weekly blog posts), subscriber only content (my weekly emails) and paid content (member only stuff).
And now that update is out of the way, let's talk about how to build trust.
If you didn't see last week's blog post, it was all about KLT (know, like and trust), and how, of the three elements, trust is the most important.
It doesn't matter how much a potential client likes you, they won't be likely to hand over money if they aren't convinced you can deliver something they want or need. They have to trust you to do what you say you can.
You can build trust at different stages of your marketing and sales process. You can also lose that trust at different stages too.
Maybe you're great at getting followers or subscribers, but they never turn into customers. Or maybe you get loads of enquiries, but fail to convert them into clients.
So how do you build that trust and keep it?
