A Blog Post Written By A Cat

Last week, I did talk about content marketing and one thing I said was that your content doesn't necessarily have to be about your product or service. You can write about anything relevant to your target audience.

After my talk, I went for a run and I was thinking about creative content ideas. As is often the case when I'm running, something random popped into my head and I thought it would make a nice bank holiday read for you.

Years ago, I write loads of content for an insurance company that specialised in insurance for freelancers. They didn't want blog posts about insurance (because it's boring) so I came up with lots of ideas for them.

There were posts about how to find work, how to get paid, how to build a network, and the common problems freelancers face. There were quite a few about working from home (it was pre-pandemic so it wasn't as common then). And there were some fun ones like "Blast from the past - the websites and social media posts we miss most" and "Reward yourself - the importance of biscuits."

Anyway, the one that popped into my head while I was running was one I wrote about the joys of working from home with a pet, which I write from the point of view of cat.

I thought it was a fun idea and so did the client. It didn't seem like such a good idea when the time came to actually write it. Mainly because I don't have a cat (or any pets).

But I think I did a pretty good job. And I went back through my old files and dug the post out. I'm not going to share the entire post, but I thought you might enjoy the part that was "written by" my imaginary cat.