I'm heading up to Newcastle next week for Atomicon. If you've got tickets and fancy meeting up, hit reply and let me know. I attended Atomicon last year after seeing endless posts about it the year before. It felt like every other freelancer I was connected
I talk a lot about creating a business that makes you happy, but what does happiness look like to you? For me, happiness is having enough money and time to do the things I enjoy. I don't want to have to say "no" to going on
Last week, I did talk about content marketing and one thing I said was that your content doesn't necessarily have to be about your product or service. You can write about anything relevant to your target audience. After my talk, I went for a run and I was
I have always loved writing, so writing for a living seemed like the dream job. And, for a while, it was. I genuinely loved what I did. I was getting paid to write stuff. But after a couple of years, the novelty wore off, and writing started to feel like
Last week, I had an extremely productive week, but I'm still struggling to attract new members for my group events. So I've decided to increase the value of the membership by running lunch and learns every month, rather than once a quarter. And I've
Too many freelancers neglect self care. They think they must be constantly available to clients and feel guilty if they aren't doing something productive. Don't. Don't feel guilty. You cannot give 100% to your clients if you're tired or ill or injured
Last week started so well. I worked the bank holiday and, because it was a quiet day, I got caught up on loads of stuff. Then it all went a bit haywire. I mentioned a couple of weeks ago that I somehow managed to delete all my course content. Well,
"People are more likely to do business with people they know, like, and trust." Are you familiar with this phrase? The idea is you build relationships with people so that when they are in the market for what you sell, they won't think twice about buying
It doesn't feel like a bank holiday today because I'm working and so is my husband. We took Friday off as we had a wedding down in Suffolk, so we decided to use today as a catch-up day since we've already had a long
Tips, advice and general observations on running a small business
It’s not uncommon for people to feel let down, ripped off, frustrated, disappointed or completely exasperated when they work with marketers. And it makes me sad.
Last week, I was playing around with my Make Your Copy Count website and manged to delete a plug-in. Unfortunately, this plug-in was the one that all my online courses are hosted on, which meant all my course content just vanished. Everything gone with the click of a button. As
If you aren't happy with the relationship, it's ok to walk away. Your mental wellbeing should come first - if you are miserable, stressed, anxious or depressed, you won't be able to give your best to your other clients.
I'm writing this on Good Friday to be sent out on Easter Monday. I expect some of you won't read it until Tuesday, depending on whether you've taken the bank holiday off or treated it like any other day. My husband is in the
When you get the money part out of the way at the start, it never becomes an issue. Plus, you have more control over your cash flow.
I often use exercise as an analogy for marketing because there are so many parallels. The main one being that if you want results, you have to put the work in. But first, you need to decide what results you want - what are your goals? With exercise your goal
Earlier this week, I saw a post in a freelancer forum asking how people knew when it was the right time to make the switch from employment to self-employment. They'd just got a qualification and were thinking about quitting their job to start their own business. It'
In April 2014, I hit send on my first freelance project. And I sent my first invoice. And I had no idea where my business was heading. Or that I'd be writing about it eleven years later.
