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When you're writing sales copy, you need to make it easy for the reader to act on your information. Help them visualise how your products or services will fit in with their lives.

I often joke that my first book was an accident because it kind of was. I hadn't planned for it to be a book, and I'd written most of it before I knew I was writing one.

If you don't sound confident about what you're doing, then your potential clients definitely won't feel confident.

I'm writing this email to you on Friday afternoon because I'm off down to London tomorrow for a couple of days. I'm yawning as I write because I was up at 04:30 for a networking event. It didn't start that early

I avoided writing about AI for a long time. It wasn't that I didn't have an opinion about it, I just felt like it was being done to death, and I didn't particularly have anything extra to add to the noise. But AI is

Yesterday, me and Alex tried our hand at brewing our own beer using a kit I bought him for his birthday a few weeks ago. Today, I'm going to be attempting to make bread using the spent grain. If you're not familiar with the beer brewing