How To Get The Most From Networking
Networking is a great way to meet new people, build your network, and get known in your local area. But it’s not for everyone. And it’s not as simple as just turning up and smiling.
Marketing
Do Freelancers Need A Website?
A lot of people argue that you don't need a website.
And they are kind of right. Technically, you can run a business without having a website, and lots of people do.
But, even though you don't need a website, I think you're making
How to Avoid Getting Ripped Off By Marketers
It’s not uncommon for people to feel let down, ripped off, frustrated, disappointed or completely exasperated when they work with marketers. And it makes me sad.
Why Marketing Is Like Exercise
I often use exercise as an analogy for marketing because there are so many parallels. The main one being that if you want results, you have to put the work in.
But first, you need to decide what results you want - what are your goals?
With exercise your goal
Selling Shouldn't Suck
So many freelancers hate the idea of selling.
"I'm not a salesperson"
"I don't want to come across as too salesy"
"I hate selling"
It's strange when you think about it because surely we all understand the definition
Marketing Doesn't Have To Be Complicated
Despite what some people would lead you to believe, marketing isn't anywhere near as complicated as you might think.
There are really only two marketing tactics - approach and attract. You might hear these called outbound and inbound or direct and indirect. I call them approach and attract
Posting with Purpose
Do you struggle with social media content? Do you often feel as though you are posting for the sake of posting, hoping something will generate results eventually? Would you like to post with more confidence?
This 30-minute video outlines a simple strategy for creating content for social media. You’ll