Don't Give Them Too Much Time to Think About It
How often do we come so close to buying something we really want or need and then change our mind at the last minute?
Marketing & Sales
The Problem With One-and-Done Freelance Services
If you only offer buy-once products or services, you constantly have to find and win new clients. Fortunately, there are plenty of ways you can build a business that isn't reliant purely on one-and-done projects.
Get Comfortable Selling Your Services
If you want a business that earns you money, you’ve got to sell. You have to make sales.
And if you genuinely offer something of value, selling shouldn’t be a problem.
Getting Retainer Clients as a Freelancer
When you offer retained services, your income will be more predictable and stable, and you won't need to constantly generate new business.
How to Find Introducers & Referral Partners
Most freelancers would rather not spend half their time prospecting for work. Having a couple of introducers or referral partners can help bring a more consistent flow of work.
The Value of an Email Community
I started my business in 2014, but I didn't start my first email list until 2021. I'd often thought about doing it, but I had enough work coming in so it was never a priority.
But in 2021, I decided to give it a go. I
To Niche or Not To Niche?
People are often afraid of tailoring their marketing to a specific audience - they’d rather keep it broad. But if you try to appeal to too many people, you often don’t appeal to anyone.