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Marketing

How To Make Your Marketing Manageable

How To Make Your Marketing Manageable

If you want to attract clients, you have to do some kind of marketing. If people don't know you exist, they can't buy from you.
Lisa Slater 17 Dec 2025
Where Are The Gaps in Your Marketing & Sales Process?

Where Are The Gaps in Your Marketing & Sales Process?

If you're not getting the clients you want (or any clients at all), you need to know where the problems are so you can fix them.
Lisa Slater 03 Dec 2025
How to Build Trust With Potential Clients

How to Build Trust With Potential Clients

If you don't sound confident about what you can do, then potential clients won't feel confident buying from you.
Lisa Slater 19 Nov 2025
What Should You Do When Business Is Slow?

What Should You Do When Business Is Slow?

Running a business requires flexibility. That doesn't mean you have to be flexible with your boundaries. It doesn't mean you have to take on crappy clients or low-paying work. And it doesn't mean you have to stop doing the things you love.
Lisa Slater 12 Nov 2025
A Simple Guide to Marketing for New Freelancers

A Simple Guide to Marketing for New Freelancers

There isn’t a secret sauce for marketing, but there are some things you can do that will increase your chance of success.
Lisa Slater 05 Nov 2025
Are You Tired of Getting Ghosted?

Are You Tired of Getting Ghosted?

If you only get ghosted occasionally, you probably don’t have a major issue. But if you’re getting ghosted regularly, the problem might be you.
Lisa Slater 24 Sep 2025
Is the 'Know, Like & Trust' Thing Really That Important?

Is the 'Know, Like & Trust' Thing Really That Important?

Of course we would prefer to do business with people we know, like and trust, but it's not always feasible.
Lisa Slater 06 Aug 2025

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