To Niche or Not To Niche?
People are often afraid of tailoring their marketing to a specific audience - they’d rather keep it broad. But if you try to appeal to too many people, you often don’t appeal to anyone.
Marketing
How To Find Clients as a Freelancer
There are lots of ways to get those first few clients (and then continue getting them on an ongoing basis).
How To Make Your Marketing Manageable
If you want to attract clients, you have to do some kind of marketing. If people don't know you exist, they can't buy from you.
Where Are The Gaps in Your Marketing & Sales Process?
If you're not getting the clients you want (or any clients at all), you need to know where the problems are so you can fix them.
How to Build Trust With Potential Clients
If you don't sound confident about what you can do, then potential clients won't feel confident buying from you.
What Should You Do When Business Is Slow?
Running a business requires flexibility. That doesn't mean you have to be flexible with your boundaries. It doesn't mean you have to take on crappy clients or low-paying work. And it doesn't mean you have to stop doing the things you love.
A Simple Guide to Marketing for New Freelancers
There isn’t a secret sauce for marketing, but there are some things you can do that will increase your chance of success.