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I often use exercise as an analogy for marketing because there are so many parallels. The main one being that if you want results, you have to put the work in. But first, you need to decide what results you want - what are your goals? With exercise your goal
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Earlier this week, I saw a post in a freelancer forum asking how people knew when it was the right time to make the switch from employment to self-employment. They'd just got a qualification and were thinking about quitting their job to start their own business. It'
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In April 2014, I hit send on my first freelance project. And I sent my first invoice. And I had no idea where my business was heading. Or that I'd be writing about it eleven years later.
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Don't just "keep going" in the hope things will change. You need to do something to change them if you want to carry on freelancing.
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So many freelancers hate the idea of selling. "I'm not a salesperson" "I don't want to come across as too salesy" "I hate selling" It's strange when you think about it because surely we all understand the definition
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Despite what some people would lead you to believe, marketing isn't anywhere near as complicated as you might think. There are really only two marketing tactics - approach and attract. You might hear these called outbound and inbound or direct and indirect. I call them approach and attract
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Pre-scheduled calls are better for you and better for your clients.
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Are you guilty of overthinking things? Do you make things more complicated than they need to be? Are you waiting for perfect rather than good enough?
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Do you struggle with social media content? Do you often feel as though you are posting for the sake of posting, hoping something will generate results eventually? Would you like to post with more confidence? This 30-minute video outlines a simple strategy for creating content for social media. You’ll
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Relying on one marketing activity alone is a mistake.
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Your business is your business, and it doesn’t matter what everyone else is doing or not doing. You get to decide what success looks like for you.
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If you're consistent with your marketing, you'll get a more consistent flow of enquiries, which means a more consistent flow of work.