How to Increase Your Prices
If you’re an established freelancer, but you aren’t earning anywhere near what you’d like, or you're turning work away because you already have too much, it’s probably time for a price increase.
Business Development
To Niche or Not To Niche?
People are often afraid of tailoring their marketing to a specific audience - they’d rather keep it broad. But if you try to appeal to too many people, you often don’t appeal to anyone.
Should You Walk Away Or Give It More Time?
When you're a freelancer, you're responsible for everything. Every decision. Every success. Every failure. And I think that can be one of the toughest parts of working for yourself.
The Trouble with Targets
If you want to meet your targets, you need to figure out what you can do to put yourself in the best position possible for success.
Where Are The Gaps in Your Marketing & Sales Process?
If you're not getting the clients you want (or any clients at all), you need to know where the problems are so you can fix them.
How to Build Trust With Potential Clients
If you don't sound confident about what you can do, then potential clients won't feel confident buying from you.
Are You At Risk of Complacency?
When you start a business, you're open to learning and improving. The more experienced you get, the easier it is to get complacent.