I've been thinking about social media a lot lately. I'm old enough to remember the days before internet was commonplace in every household. And I remember when Facebook was new. I was working as a holiday rep and up until Facebook came along, I'd
Relying on one marketing activity alone is a mistake.
For those of you who used to follow my daily emails, you might remember I used to send out a ten-minute task every Tuesday. When I replaced my daily emails with these weekly emails, the plan was to start a Discord channel and I'd pop the ten-minute tasks
Your business is your business, and it doesn’t matter what everyone else is doing or not doing. You get to decide what success looks like for you.
My business wasn't heading in the direction I wanted. And I realised it was because I didn't actually want a "proper" business. Or at least I didn't want to build a business with employees.
If you're consistent with your marketing, you'll get a more consistent flow of enquiries, which means a more consistent flow of work.
January is a weird month. The first week is all "new year - new me". Positive vibes. Motivational quotes. And New Year's resolutions. By mid-month, we're on to the whole blue Monday thing - the idea that the third Monday in January is the
Until you put your trainers on and start running, you’re never going to get to the finish line
My marketing had lost its oomph and I needed change. I thought I'd found the answer, but it didn't work out. As frustrating as that was, it inspired a new plan - a better plan and I accidentally found my focus for 2025.
Once upon a time, there was a frustrated freelancer. She offered a high-quality service, got great feedback from clients and was good at what she did. But she just couldn't seem to move her business forward. She had some good clients, but she had some bad ones too.