Are you a frustrated freelancer?
Frustrated because:
- You aren’t attracting enough clients
- You aren’t attracting the right clients
- You are always busy but aren’t earning as much as you’d like
- You’ve tried all kinds of marketing but nothing works
- You have clients you don’t enjoy working with
- You don’t enjoy a lot of the work you do
- You are constantly chasing invoices
- You keep getting ghosted by people
- You’re trapped in a feast-and-famine cycle
- You’re falling out of love with your business
All of these are common problems – I experienced a lot of them myself when I first started out. But they can all be solved. And I can help you solve them.
What’s causing your problems?
The first step to moving your business forward is figuring out what's holding you back. I won't know where the gaps are in your business until we speak, but possible causes could be:
Your marketing sucks
If you aren’t attracting the right type of enquiries, it’s because your messaging isn’t right. And that’s usually because you aren’t clear about who you help or what problems you solve for them. And if you aren’t attracting the right type of enquiries, you end up with timewasters and tyre kickers. People who want to pump you for free advice or haggle you down on price.
Your sales process sucks
Maybe you get lots of enquiries but just can’t convert them into sales. You do free calls, free meetings, lengthy proposals, and polite follow-ups. And…nothing. It knocks your confidence, and you start to doubt yourself. But that only makes things worse. You don’t feel confident selling yourself, so prospects don’t feel confident buying. You stop valuing yourself and your skills.
Your clients suck
If you aren’t getting enquiries or clients, or you stop believing you offer something of value, you make do with whatever you get even if it isn’t quite what you want. So you end up with clients who don’t value your expertise or respect your boundaries. You stop enjoying what you do. You end up in the feast and famine cycle. You feel like you have no control over your business.
There is good news. It doesn’t have to be this way.
You can fix your marketing and sales process. You can regain control. You can make good money doing the thing you love for people you like. And I can help you do it.
Choose Your Level of Support
My Starter Sessions are the ideal starting point if you have no idea what’s causing the problems in your business.
We’ll figure out where the gaps are and put a realistic action plan in place to help you move forward.
What you get:
- 1 x 90-minute one-on-one video call (optional recording)
- Follow-up email with a summary of what we’ve discussed
- Bespoke advice and support to help you achieve your goals
Investment: £150
Mentoring Lite allows you to access one-to-one mentoring on a rolling basis so you don’t have to make long-term commitments or make big upfront investments.
This is ideal if you know you need ongoing support, but you also need flexibility. You can spread the cost, making it easier to budget and if you need to pause the mentoring for whatever reason, you can.
While Mentoring Lite is designed to be flexible, I recommend making a mental commitment and budgeting for at least six months if you are serious about getting results.
You can stop or pause the mentoring at any time, but you are unlikely to see a significant difference in results without giving the changes we make time to take effect.
What you get:
- 2 x 60-minute Zoom calls: Each month, we’ll have two one-hour video calls – what we cover will depend on you. But the goal of each call is to move your business forward at least one more step.
- Unlimited WhatsApp and/or email support: Got a question? Having a case of imposter syndrome? Need help drafting a response to an enquiry? Whatever you need me for, I’m here to support you.
- Bespoke advice and resources: This programme is designed to help you achieve your goals, so all my advice will be tailored to you. Plus, I’ll send you any resources I think are relevant and, where needed, will send mini-videos or voice notes with anything I think will help you.
- Accountability: The whole point of my programme is to get your business from where it is now to where you want it to be, so I’ll be setting you “homework” and holding you accountable.
Investment: £300 Per Month
My 12-week programme is ideal if you’re feeling stuck and want a high level of bespoke support to help you get from where you are now to where you want to be.
By the end of our time together, you’ll have a clear marketing strategy, an easy-to-follow sales process, and the confidence to attract and convert the clients you want at the prices you deserve.
What you get:
- Weekly Zoom calls: Each week, we’ll have a one-hour call – what we cover will depend on you. But the goal of each call is to move your business forward at least one more step.
- Unlimited WhatsApp and/or email support: Got a question? Having a case of imposter syndrome? Need help drafting a response to an enquiry? Whatever you need me for, I’m here to support you.
- Unlimited copy reviews: I’m not going to write your copy for you, but I will review any copy you write during our time together and show you how to improve it.
- Access to my online courses: As part of my 12-week programme, I’ll also give you lifetime access to my online Write to Sell and Blogging for Business courses to help you improve your marketing.
- Bespoke advice and resources: This programme is designed to help you achieve your goals, so all my advice will be tailored to you. Plus, I’ll send you any resources I think are relevant and, where needed, will send mini-videos or voice notes with anything I think will help you.
- Accountability: The whole point of my programme is to get your business from where it is now to where you want it to be, so I’ll be setting you “homework” and holding you accountable.
My 12-week programme can be spread over 16 weeks (to account for holidays and such).
More info
The goal of my intensive programme is to fix the gaps in your marketing and sales process so you can attract and convert more of the clients you want and work you enjoy.
You get one-to-one support throughout – it’s like having your own personal fairy godmother, except I don’t simply do it for you. I teach you how to do it yourself. It’s theory, practice and mentoring all rolled into one.
You’ll need to be able to commit at least four hours per week to business development, but I’ll be with you at every step. Each week, we’ll set goals, agree actions and move your business forward together.
I take on a maximum of three new intensive clients per month and never have more than ten in my programme at any one time.
Why? Because I want to give you the best of me. When I work with you, I am invested in your success. I want to give you my full focus when you need it. To respond to your emails and messages as quickly as possible. To answer your questions without delay.
And I can only do that if I limit the number of clients I take on.
Of course, that does mean I won’t work with just anyone.
I want to work with the people who I think will benefit the most and get the best results. To get the most from my mentoring programmes, you must meet the following criteria:
1. You must be prepared to work hard and commit time and money
You’re either in or you’re out. This is not a get-rich-quick scheme – it involves hard work and homework. A positive mindset is all well and good, but if you want results, you’ll have to put in some effort. If you cannot dedicate time and energy to working on your business, then this isn’t right for you.
2. You must have control over your marketing
My mentoring is for business owners who have full creative control over their marketing, sales, and pricing. This includes having full control over your website content, social media pages and so on. It is not suitable for franchisees with centralised or restricted marketing, or MLM businesses.
3. You must be an ethical, honest business
I will not work with you if I have any reason to believe that you do not offer value to your customers or clients or if you act dishonestly. I will not help you promote or sell ideas, propaganda, products or services that I view as dangerous, unethical or a scam.
But before you commit yourself, we need to get to know each other. I need to know you are serious about investing in your personal development and your business. More importantly, we both need to be sure what I offer will solve your problem.
So let’s start with a 90-minute consultation. During this time, we get to the heart of your challenges and discuss how you can get from where you are now to where you want to be.
The fee for this is £150. And there will be one of three outcomes from this call:
I can’t help you
If it turns out I can’t help you, I’ll refund your fee. Chances are this won’t happen – you’ve read this page – you know what to expect. But if, for any reason, you’ve misunderstood what I can help with or you’re in an industry I don’t work with, I’ll end the call and give you back your money.
My programme isn’t the right fit
If you get value from the call, but either one of us decides the 12-week programme isn’t right for you, we both walk away happy. You get some actionable points to improve your business, and I get paid for my time.
We go on to work together
If you decide you want to join my programme, and I believe I can get you the results you want, I’ll offer you a place. The fee for your call will be deducted from the total investment (£3000), and as soon as you’ve settled the invoice, we’ll get started with your 12-week mentoring programme.
This consultation call is not a sales pitch. I want you to get as much value out of the 90 minutes as possible and will not be pushing you towards my programme. I only open up three new places per month and have a maximum of ten mentees at any one time, so I only recommend my programme if I’m sure I can get you the results you want.
This initial call also gives you the opportunity to decide whether you feel comfortable working with me before you commit yourself to three months of together.
So if you’re sitting on the fence about whether to commit, book a starter session and let’s find out whether we’re a good fit.
Alternatively, drop me an email (lisa@makeyourcopycount.com) and let me know what your biggest challenges are right now.
Why try and figure everything out by yourself if you can get someone who already knows how to do it to help you?
I’ve been in business since 2014, and I’ve learnt a lot along the way. I’ve built my knowledge and skills and can share the most relevant and useful parts with you. I can help you make the changes you need to get where you want to be.
Have someone in your corner helping you reach your potential
I will be almost as invested in your success as you are. After all, my success as a mentor is linked to your success as a mentee.
You’ll have someone in your corner with you. I’ll be your sounding board. I’ll help you work through decisions. I’ll celebrate your successes with you and pick you up when you’re having a bad week. Plus I’ll give you a kick up the arse when you need it.
Feel more confident in decision-making and move your business forward
When you’re the sole decision-maker, it can be stressful – there’s a lot of pressure on you to get it right.
Having me as your mentor will give you more confidence as you have someone to talk things through with. You’ll get a fresh perspective from someone who can see the bigger picture and spot the things you’re missing.
Are you the right fit for me?
My advice won’t be based on what you think you need. It will be based on what you actually need.
That means I won’t let you just pick and choose the stuff that you find easy. If you want results, you need to do the work. And that means trusting me.
It’s highly likely you’ll have to make some changes. And they might feel uncomfortable. And they might feel scary
What you are doing now isn’t working – if it was, you wouldn’t have read this far down the page. You know something isn’t right in your business. It isn’t how you imagined it would be when you made the leap into freelance life. So I’m not going to simply let you carry on making the same mistakes. But we will play to your strengths and build on the stuff that isn’t totally broken.
And I promise you I will only ask you to do things that I believe will get you the results you want. Most of this will be things I do in my own business – stuff I know works. If it’s not stuff I do myself, I’ll explain why I am recommending it.
So if you know you need to make changes, you better be prepared to walk the walk.
I will only work with you if I think I can help you. And I will only be able to help you if you are prepared to take action.
If I don’t think you are truly invested in your business. If I don’t think you are willing to do the work. If I don’t think you are going to listen to my advice, I won’t work with you.
My reputation is determined by the results you get. And you will only get results if you do what I suggest. If you aren’t prepared to at least try doing things differently, there’s no point in us working together. I’m not going to take your money if you aren’t serious about success.
Am I the right fit for you?
I guess you probably want to know a little bit about me since I’m asking you to trust me with your business. I get it.
So, where do I begin?
Well, I guess I could start by giving you an overview of my background…
- Started freelancing in 2014
- Rebranded as Make Your Copy Count Ltd in 2017
- Created copy for over 200 clients
- Delivered training to a wide variety of businesses and organisations
- Published my first book in 2018
- Started offering consulting services in 2020
- Launched my mentoring programme in 2021
- Published The Freelance Fairytale in 2022
But I guess the most relevant experience is that I built my business from scratch. And like many business owners, I learnt as I went.
So how do you know whether I’m the right person to help you get results?
Well, we won’t know until we talk, and that will only happen if you make it happen.
But here’s what I can tell you. If we do go on to work together, I will put all my effort into helping you get your business where you want it to be.
And that means I will be honest. I am a say-it-how-it-is, straight-to-the-point, no-bullshit type person.
I won’t stroke your ego, pat you on the head, or tell you you’re doing great if you aren’t.
I will be direct. I will be passionate. I will ask some difficult questions.
I’m not touchy-feely. This isn’t about mindset and empowerment, unlocking your potential or harnessing your inner light. This is about doing things in your business that get you the results you want.
And when you start getting the results, your confidence will grow. And your mindset will change. And you’ll fall back in love with your business.
Most importantly, you’ll start getting more of the clients you want.
Getting started
If you are unsure which programme is right for you, or you aren’t sure whether I can help you get the results you want, I recommend booking a 90-minute starter session.
During this time, we get to the heart of your challenges and discuss how you can get from where you are now to where you want to be. The fee for this is £150.
This initial call also gives you the opportunity to decide whether you feel comfortable working with me before you commit yourself to ongoing mentoring.
So if you’re sitting on the fence about whether to commit, book a starter session and let’s find out whether we’re a good fit.
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