How To Get Paid Up Front
When you get the money part out of the way at the start, it never becomes an issue. Plus, you have more control over your cash flow.
Lisa Slater
Why Marketing Is Like Exercise
I often use exercise as an analogy for marketing because there are so many parallels. The main one being that if you want results, you have to put the work in.
But first, you need to decide what results you want - what are your goals?
With exercise your goal
When Is The Right Time To Go Freelance?
Earlier this week, I saw a post in a freelancer forum asking how people knew when it was the right time to make the switch from employment to self-employment.
They'd just got a qualification and were thinking about quitting their job to start their own business.
It'
Surviving 11 Years In Business
In April 2014, I hit send on my first freelance project. And I sent my first invoice. And I had no idea where my business was heading. Or that I'd be writing about it eleven years later.
"Don't quit" is not always good advice
Don't just "keep going" in the hope things will change. You need to do something to change them if you want to carry on freelancing.
Selling Shouldn't Suck
So many freelancers hate the idea of selling.
"I'm not a salesperson"
"I don't want to come across as too salesy"
"I hate selling"
It's strange when you think about it because surely we all understand the definition
Marketing Doesn't Have To Be Complicated
Despite what some people would lead you to believe, marketing isn't anywhere near as complicated as you might think.
There are really only two marketing tactics - approach and attract. You might hear these called outbound and inbound or direct and indirect. I call them approach and attract