How Do You Get Consistency in Leads, Sales, & Income as a One-Person Business?
Whatever your plans are for the future, consistency matters. But how do you get all that when you're a one-person business with limited time and budget?
Lisa Slater
The Problem With One-and-Done Freelance Services
If you only offer buy-once products or services, you constantly have to find and win new clients. Fortunately, there are plenty of ways you can build a business that isn't reliant purely on one-and-done projects.
Get Comfortable Selling Your Services
If you want a business that earns you money, you’ve got to sell. You have to make sales.
And if you genuinely offer something of value, selling shouldn’t be a problem.
Getting Retainer Clients as a Freelancer
When you offer retained services, your income will be more predictable and stable, and you won't need to constantly generate new business.
Common Money Management Mistakes
If you don't know what's what with your finances and you don't plan, you can find yourself in all sorts of financial difficulties. Take control of your cash flow. Know your figures. And don't run your business on guesswork.
Hobbies Make You Better at Business
Anything that develops brain function (memory, logic, coordination), improves transferable skills (communication, problem-solving, innovation), or helps with your mental and physical health is going to be hugely beneficial.
How to Find Introducers & Referral Partners
Most freelancers would rather not spend half their time prospecting for work. Having a couple of introducers or referral partners can help bring a more consistent flow of work.