Make it Easy for People to Buy From You
When you're writing sales copy, you need to make it easy for the reader to act on your information. Help them visualise how your products or services will fit in with their lives.
Lisa Slater
Are You Cut Out For Freelance Life?
While it is possible to create your dream business, it won’t happen overnight. It takes hard work. It’s not always comfortable. And there will be disappointments.
My First Book Was An Accident
I often joke that my first book was an accident because it kind of was. I hadn't planned for it to be a book, and I'd written most of it before I knew I was writing one.
Are You At Risk of Complacency?
When you start a business, you're open to learning and improving. The more experienced you get, the easier it is to get complacent.
How to Build Trust With Potential Clients
If you don't sound confident about what you're doing, then your potential clients definitely won't feel confident.
Is the 'Know, Like & Trust' Thing Really That Important?
Of course we would prefer to do business with people we know, like and trust, but it's not always feasible.
What On Earth Does V+C=P Mean?
I'm writing this email to you on Friday afternoon because I'm off down to London tomorrow for a couple of days.
I'm yawning as I write because I was up at 04:30 for a networking event. It didn't start that early