Why Marketing Is Like Exercise
Building up slowly makes it less daunting and because it's manageable, you're more likely to stick with it.
Lisa Slater
When Is The Right Time To Go Freelance?
There is never a "perfect" time to make the switch. And the "right" time depends on your circumstances.
"Don't Quit" is Not Always Good Advice
Don't just "keep going" in the hope things will change. You need to do something to change them if you want to carry on freelancing.
Selling Shouldn't Suck
So many freelancers hate the idea of selling.
"I'm not a salesperson"
"I don't want to come across as too salesy"
"I hate selling"
It's strange when you think about it because surely we all understand the definition
Marketing Doesn't Have To Be Complicated
Despite what some people would lead you to believe, marketing isn't anywhere near as complicated as you might think.
There are really only two marketing tactics - approach and attract. You might hear these called outbound and inbound or direct and indirect. I call them approach and attract because
Why I Don't Answer Unscheduled Calls
Pre-scheduled calls are better for you and better for your clients.
Posting with Purpose
This 30-minute video outlines a simple strategy for creating content for social media.