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Lisa Slater

Lisa Slater
How To Use Content To Generate Leads

Paid Content

How To Use Content To Generate Leads

Content marketing is one of my favourite subjects and is something I have been doing since I started my business way back in 2014. In 2021, I filmed this short video all about whether content marketing is worth the effort, and I still stand by everything I said. But while

lock-1 01 Aug 2025
How To Get The Most From Networking

How To Get The Most From Networking

I met my first client at a networking event. I had no experience – I was just starting out. I was one assignment into a copywriting course, and I’d set up a Twitter account ready for when I finished the course and launched my business. But then I got invited

30 Jul 2025
Should You Be Worried About AI?

Subscriber Content

Should You Be Worried About AI?

I avoided writing about AI for a long time. It wasn't that I didn't have an opinion about it, I just felt like it was being done to death, and I didn't particularly have anything extra to add to the noise. But AI is

lock-1 28 Jul 2025
Do Freelancers Need A Website?

Do Freelancers Need A Website?

A lot of people argue that you don't need a website. And they are kind of right. Technically, you can run a business without having a website, and lots of people do. But, even though you don't need a website, I think you're making

23 Jul 2025
Brewing Beer, Baking Bread And Berating Boring Bandwagons

Subscriber Content

Brewing Beer, Baking Bread And Berating Boring Bandwagons

Yesterday, me and Alex tried our hand at brewing our own beer using a kit I bought him for his birthday a few weeks ago. Today, I'm going to be attempting to make bread using the spent grain. If you're not familiar with the beer brewing

lock-1 21 Jul 2025
When Should You Hire A Mentor (And What Can You Expect)?

When Should You Hire A Mentor (And What Can You Expect)?

I used to think business mentors were a luxury. Something for other people. What could a mentor tell me that I couldn't learn from a book or the internet? There are hundreds of free resources on how to run a business. So I didn't bother getting

16 Jul 2025
Hiding In Bushes For Small Rewards

Subscriber Content

Hiding In Bushes For Small Rewards

I came across a strange post on Reddit yesterday. Someone posted about people cheating at their local Parkrun. If you can't read the above, it explains that the route involves doing a couple of laps of the park and then running up a straight to the finish. These

lock-1 14 Jul 2025
10 Common Freelancing Mistakes

10 Common Freelancing Mistakes

If you are thinking of quitting the nine-to-five or you’ve recently made the leap into freelance life, and you want to get off to a great start, here are ten common freelancing mistakes to avoid.

09 Jul 2025
A Hotel Room, A Good Book and A Greek Meze

Subscriber Content

A Hotel Room, A Good Book and A Greek Meze

What would you do with eight uninterrupted, distraction-free hours?

lock-1 07 Jul 2025
How To Get More Eyes On Your Best Content

Paid Content

How To Get More Eyes On Your Best Content

Most people use social media with a siloed approach. They put all their effort into coming up with post ideas specifically for their chosen social channel. Occasionally, they share a link to their latest blog post, but most of the time, they constantly create new content just for that one

lock-1 03 Jul 2025
It's Ok To Say 'No'

Free Content

It's Ok To Say 'No'

When I was 19, I worked in a bar, and one of the doormen asked me out for a drink. I liked him as a person, but I wasn’t attracted to him. I didn’t want to go for a drink, but I also didn’t want to hurt

02 Jul 2025
I Think I've Killed My Cactus

Subscriber Content

I Think I've Killed My Cactus

I've taken it out of its pot, and I'm trying to salvage it, but I think it might be game over. And my cactus isn't the only thing I'm worried about.

lock-1 30 Jun 2025
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The Freelance Fairytale Newsletter

Tips, advice and general observations on running a small business